|
 Happy New Year! We hope you're off to a great and profitable
start in 2006…and we look forward to seeing each and
every one of you in the months to come.
For January, we're going back to basics: your letterhead.
Does it sing? Is it open-worthy? In other words, in a sea
of bland envelopes, same-old-same-old postcards and junk
mail, will it intrigue readers enough to want to see what's
inside? If not, consider a letterhead makeover this year.
Read more in the article below.
Your ideas, input and questions are always welcome, so
please click
here to get in touch with us, or call the Turtle hotline
at 732.269.2454..
HOW DOES YOUR LETTERHEAD
RATE?
Your letterhead may be your first contact with potential
clients and other people who are crucial to the success
of your business. But much like the rest of us, these folks
are inundated with mail—sending much of it to the circular
file without so much as a second glance.
Uninteresting envelopes and blatant junk mail are the first
to get trashed. So be sure to intrigue your reader with
captivating stationery that will at least make it to first
base: getting opened.
While well-designed letterhead will never salvage
a poorly written letter (the two go hand in hand), it instantaneously
conveys a sense of who you are—whether you're fun,
serious, professional, sophisticated, wild or whimsical.
The contact information should offer readers a number of
response options, including telephone and fax
numbers, e-mail address, snail-mail address and URL.
It should also include some or all of the following:
- Your company name
- Your name
- Your logo
- Your motto or tagline
- A list of products/services you offer
- The launch year of your business (if longevity
is a selling point)
- Office hours
- Awards/certifications
After you decide which information to incorporate, it's
time to make some creative decisions involving:
- Typeface
- Ink color(s)
- Paper stock
- Layout
Since you may be faxing your letterhead from time to time,
be sure the design and colors translate well into black
and white. Also, choose a typeface that's distinctive, yet
easy to read and reproduce.
Make a better first impression with letterhead that stops
readers in their tracks—and gets your message read.
TURTLE CONTEST
How did we come up with the name Flying Turtle Marketing?
Your explanation could win you a fabulous prize. Tell us
in 100 words or less how you think Linda and Lisa became
the Turtles. The winning answer will be published in an
upcoming edition of e-Flash. Click
here to to submit your entry today.
|
