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SATURATE YOUR MARKET
An Easy 10-Step Strategy
Are you CONSISTENTLY
working to attract new clients? Or do you toss out an ad
here and an e-mail blast there? Often, people end up doing
a little bit of this and a little bit of that, with little
consistency or cohesiveness.
Consider another plan of attack: saturation. With this
approach, you decide WHO you want to reach, HOW you want
to reach them and WHEN you’ll go after them. Start
with 10 marketing weapons – make sure they’re
all branded – and work up from there. Remember, you
MUST define who your target market is first.
Let’s say you’re a photographer who does baby/child
and family portraits. A saturation campaign might look like
this:
Goal
To secure 12 new clients over the next six months
Target
Women between the ages of 25 and 54, with children, and
a household income of $150,000+
10-Step Saturation Plan
- Each month, place brochures in obstetricians’
offices where expectant mothers will see them
- Place brochures in daycare centers in more affluent
neighborhoods
- Do bi-weekly e-mail blast to current and prospective
clients
- Write a monthly column for a local parents’ newsletter
or magazine
- Contact local radio stations and request to be a guest
on a talk show
- Develop strategic alliances with people and businesses
that complement my business, such as picture-framing galleries
or scrapbooking professionals
- Buy ad campaign in a magazine or newspaper
- Conduct a free seminar at the local library or bookstore
- Arrange to display photography at a local gallery,
library or coffee house
- Teach a photography class at the local college or continuing-education
center
Let us know what you
think of this issue's article. Write us today at TheTurtles@FlyingTurtleMarketing.com.
Need help reaching your saturation
point?
Contact
the Turtles TODAY for marketing tools that
get through to your audience!
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