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Make
The Right Transition
20 Ways to Snag Your Readers’ Attention
Here’s the scenario: You’re writing a sales letter.
You’ve got three paragraphs to get your point across,
make an impression and – hopefully – elicit a
response. How do you make your case on paper?
Write tight. Keep your thoughts organized. Transition from
one point to the next quickly and smoothly. In other words,
make your copy flow.
You can create good flow with effective transitions. Start
sentences with “and,” “but,” or “so.”
Use transitional phrases like “best of all” and
“that’s why.” These transitions also help
make your copy sound approachable and conversational, not
stiff and formal, which is key to keeping your reader interested.
Here’s an example (transition words in bold):
Holiday shopping can strain the nerves and the pocketbook.
And let’s face it: Most of us would rather scrub the
kitchen floor with a toothbrush than hit the mall on a Saturday
in December.
So what do you do?
Shred the shopping list? Hibernate until January? No need.
Because we’ve got a solution that will knock your stockings
off. Best of all, it will cost you virtually nothing.
Notice how the sentences are connected with transitional
words and phrases, giving the letter a friendly, natural
tone. Here are 20 transitional phrases that help captivate
readers:
1. The result?
2. So remember...
3. And that’s not all...
4. Most important...
5. What’s more...
6. These are just a few of the...
7. That’s where _____ comes in.
8. But that’s just part of the story...
9. Meanwhile
10. Nevertheless
11. You see
12. As it turns out
13. Think about it
14. Simply stated
15. What does this mean for you?
16. Here’s why
17. Good news!
18. No doubt about it
19. Best of all
20. My experience is
Make the right transitions in your sales letters, and you
could see profitable results.
Need some help? The Turtles
can help you with transitions and other marketing conundrums.
Contact
the Turtles TODAY for marketing tools that
transition to results!
Or, visit our Web
site to learn more
about us and our services.
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