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ATTENTION-GRABBING HEADLINES
The headline exists
for one reason: to entice people into reading more about
your product or service. If they headline doesn’t draw
them in, you’ve failed to make a good first impression—and
a potential sale.
First rule of thumb: The most effective headlines speak
to the readers’ needs, desires or interests ... and
is not the place to trumpet your company’s accomplishments.
Instead of saying, “Jim’s Gym Has Provided Quality
Service for 30 Years” (...yawn...), how about “Get
Into the Best Shape of Your Life in 90 Days...Guaranteed!”
There are several headline formulas that always work well.
Here are a few of the time-tested basics used by copywriting
pros: Direct – “All Calendars 50 Percent Off”
Question – “Are Your Heating Bills too
High?”
Testimonial – “Larry’s Lawn Service
is Amazing—We Haven’t Seen a Weed in Two Years!”
Command – “Lose 10 Pounds this Week!”
How to – “How to Be a Great Host and Throw
a Party Your Guests will Never Forget”
News – “Introducing Our New ‘Peace
of Mind’ Homecare Visit”
Reasons Why – “7 Reasons Why You Need to
Write Captivating Headlines”
Need some headline-writing
help?
Contact
the Turtles TODAY for marketing tools that
grab your audience's attention!
Or, visit our Web
site to learn more
about us and our services.
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