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A CALL TO ACTION
One of the most important,
yet neglected, aspects of any sales message is the “call
to action.” That’s when you urge your customers
to act NOW.
Think about what you want your reader to do—read,
buy, send for, subscribe, call, etc.—then incorporate
that message into your call-to-action.
Spotlight the call-to-action in all your marketing pieces,
including brochures, sales kits, press releases and on every
page of your Web site. Yes, readers need to be told what
to do ... so by all means, tell them!
Here are some examples of the call to action:
• Send for your free brochure...
• Call today for a free estimate...
• Visit our Web site for contest rules and details...
• Subscribe TODAY and receive a free gift...
• E-mail us for more information...
• Don’t live with pain...contact us today at...
• Call now for your complimentary, one-hour consultation...
• Respond within 10 days and get a bonus report...
• Sign up today and receive a 10 percent discount...
• Remember, if you don’t ask for the sale, you
may not get it. So start • including a call-to-action
in all your sales materials—TODAY!
Need help getting some sales
action?
Contact
the Turtles TODAY for a FREE one-hour consultation!
Or, visit our Web
site to learn more
about us and our services.
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