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MAKE A SPLASH
5 Steps to a Memorable Launch
Planning to launch—or
re-launch—a product or service in the new year? Then
do it in style ... with a big splash. There’s a lot
of clutter and a ton of competition out there, so you need
to cut through it all with a spunky, unforgettable debut.
Here’s how:
- Make the name memorable. If your product’s
name is too long, cumbersome or just plain dull, you’ll
barely make it out of the starting block. Try to come
up with a name that’s clever, easy to remember and
relevant. Test-drive the name among friends, family members
and potential clients.
- Give it “the look.” Even the most ingenious
name will fall flat if it doesn’t have a strong visual
presence. Make sure your logo, color scheme, packaging,
typography, etc. reflect the look and feel of your brand.
- Rise above the competition. How do you distinguish
your product or service from that of your competitors?
Make sure you pinpoint how you’re different, then
communicate your unique selling proposition in your marketing
materials.
- Know your product or service. Then practice describing
it to others ... in one or two easy-to-understand sentences.
Steer clear of techno-speak or industry jargon. The goal
is to get people to say, “Aha!” not “huh?”
- Promote, promote, promote. Is it enough to send
out a press release, then sit back and relax? Or release
a postcard mailing, then wait for the orders to roll in?
No! You need to use multiple channels to get your message
across. A comprehensive launch includes one or all of
the following: print and online advertising; direct-mail
campaign; e-mail blasts; Web site creation or update;
promotional materials, like brochure, flyer and sales
kit; tradeshow materials; and media coverage.
Need help launching or re-launching
a product or service?
Contact
the Turtles TODAY for a FREE one-hour consultation!
Or, visit our Web
site to learn more
about us and our services.
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