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SAY CHEESE (NOT CHEESY)!
Professional
Publicity Photos
Do you have a professional photograph?
If not, consider mugging for the camera today. Your photo is a valuable publicity
tool you’ll need—at the very least—for press materials and your
Web site. It’s also a great addition to brochures, business cards and any
literature promoting your speaking engagements and other special events. Web
site visitors and potential clients like seeing the face behind the business—it
gives them a sense of comfort and familiarity. Avoid going the passport-photo
or photo-booth route, or your picture may look more like a “10 Most Wanted”
shot than an inviting business photo. Sure, it’s pricier to hire a pro, but
the results are well worth the investment. Like most relationships, though,
the fit has to be right. Many of us feel awkward in front of the camera, so it’s
important to hook up with a photographer who’s skilled at helping you relax
and look natural. Be sure to interview any photo guru you’re thinking of
using. Some good questions to ask are: • What type of studio setting
do you have?
• How do you relax your subjects? (for example, some photographers
allow you to bring your own musical selection and/or bottle of wine)
•
What backgrounds do you use for professional photos?
• Do you shoot digitally?
Will I be able to view the photos on a computer screen while we’re working?
• What color and style clothing should I wear?
• Do you have a stylist
that can do my hair and makeup? Well-trained photographers have numerous
tricks up their sleeves that will help melt away your anxieties and turn the photo
session into pure fun. Note: If you don’t know a professional photographer,
ask your marketing pro for recommendations. Need help getting your publicity
photo or any other marketing materials? Contact
the Turtles TODAY for marketing tools that jump start your program.
Or, visit our Web
site to learn more
about us and our services. | 