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IS YOUR BUSINESS CARD
A DISASTER?
Whether you’re using your business card
to make a memorable impression with a potential client or a potential date (heck,
it’s Valentine’s Day, after all), you need to make sure this tiny document
is the marketing workhorse it was meant to be. Too many business cards are
bland, cluttered, nebulous (what DO you do, anyway?), flimsy or just plain disastrous.
If your card looks like you don’t care—or that you spat it out of a
cheap printer—it may leave prospects with the impression that, well, you
DON’T care or that you’re a fly-by-night operation. A business
card is an entrepreneur’s best friend and one of the most important marketing
tools you’ll ever create. So it’s worth spending time, energy and a
few bucks to produce a keeper. How does your card rate? Let’s find
out. Go ahead, take your business card out ... now ask yourself these 10 questions:
1. Does it have a distinctive, professionally designed logo (not clip art)?
2. Does it feature a tagline or slogan that clarifies what you do?
3. Does
it stand out with an eye-catching color scheme?
4. Is it easy to read, not
cluttered?
5. Does it provide key contact information, including phone number,
e-mail address and Web site address?
6. Is it printed on high-quality stock?
7. Is the font size readable without the use of a magnifying glass (no smaller
than 7 or 8 point)?
8. Are you using the card’s real estate wisely, i.e.
both front and back, for additional information and/or tips?
9. Have you incorporated
something a little offbeat, such as a vertical or fold-over format, odd shape
(oval, free-form, square), or striking image?
10. Are the design, color scheme
and overall look consistent with your other marketing materials? If you
answered “yes” to most of the above, you have a professional, effective,
well-designed card you should be proud to hand out. If “no” prevailed,
however, it’s time for an overhaul. Revamp this critical marketing tool so
that it works for—not against—you. Time to burnish your image
with an eye-catching new business card? The Turtles can help.
Need our help? Contact
the Turtles TODAY for marketing tools that jump start your program.
Or, visit our Web
site to learn more
about us and our services. | 