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POSTCARDS MAKE GREAT
MARKETING TOOLS
5 Tips for a Successful Campaign Postcard
campaigns can be a powerful marketing tool, generating high-quality sales leads
and a boost in traffic to your Web site. Here’s how to get maximum exposure
from your next mailing: 1) QUALITY MATTERS
Like you, we get a
ton of those flimsy, homemade postcards in the mail each week, promoting everything
from real estate services to hair salon openings. While we applaud the effort
these companies make to market themselves, we can’t condone the poor quality
they project with these dog-eared mailings. Spend a little more money to create
a better impression. Upgrade your look with: • Heavier paper stock
– the thicker the paper, the more luxurious the image
• Oversized
cards – they stand out from the clutter
• Color – use at least
one color (besides black) to create a little wow! factor 2) HIT THE RIGHT
TARGET
It’s a waste of money to flood the market with your message,
so be sure to invest in a high-quality mailing list that will reach your target
prospects. You can request lists based on any number of factors, including zip
code, profession, age, income, hobbies, pets/kids in household and much more. 3)
GET SHORTY
You have little space to get your message across, so be concise.
Begin by briefly stating the benefits you offer, then focus on generating sales
inquiries by motivating prospects to call, go to your place of business or visit
your Web site, for example: • Call today for a free consultation
• Redeem this coupon in store by June 1
• Check out our Web site
for more information and to subscribe to our free newsletter 4) TIMING
IS EVERYTHING
Time your postcard to arrive during a postal “lull,”
usually Tuesday or Wednesday. The volume of mail is usually lighter on those days—plus,
you avoid hectic Mondays and “it’s the weekend” Fridays, when prospects
are less likely to focus. 5) GO FIRST CLASS
It doesn’t cost
that much more to buy first-class stamps, and this little investment can make
a big difference. Your piece will arrive more quickly, and yes, prospects are
checking to see if you’re a “first class” or “bulk” kind
of company. Need to get a postcard campaign off the ground?
Contact
the Turtles TODAY for marketing tools that get your target audience
to sit up and pay attention.
Or, visit our Web
site to learn more about us and our services. | 