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SHAKE IT UP
15
Ways to Breathe New Life into Your Ad Campaign Are you in an advertising
rut? Saying the same old thing in the same tired way? Wish you had some fresh
ideas for promoting your brand? Well, next time you’re preparing a print
ad, glance through this list of ideas and try something with a different twist.
1. Question Ad: Poses a question in the headline and provides the answer
in the body copy. (“Wish You Knew How to Write Headlines that Sell?”)
2. News Ad: Announces a product launch or promotes something new and improved
about an existing product. (“Introducing the World’s First Headline-Creating
Software”) 3. Letter Ad: An ad written in the form of a letter.
4. Fictional Characters: Remember Mr. Whipple (Charmin), The Colonel (Kentucky
Fried Chicken), and the Jolly Green Giant? You can create your own memorable character
for your next ad campaign. 5. You as Spokesperson: Promote your
own product or service in the ad, à la Frank Perdue, Dave Thomas of Wendy’s,
and Dr. Neil Clark Warren of eHarmony 6. Guarantee Ad: Highlights
the guarantee over the product. 7. Demonstration: Shows how the
product works (make sure it’s easy to understand, though). 8. Pun:
Use clever wordplay to grab the reader’s attention. 9. Contest
and Sweepstakes: Lure readers in with the chance to win a great prize.
10. Free Information Ad: Attract prospects and let them get to know you
better by offering something for free, like a trial size; a report or tip sheet;
software; introductory class or lesson; subscription to e-zine, etc. 11.
Testimonial Ad: Let your clients speak for you by posting their testimonials
on your next advertisement 12. Advertorial: This ad looks like editorial
and reads like an editorial piece (it’s usually slugged, “Advertisement;”
“Special Advertising Section;” or “Promotion”) 13.
Before and After: These are common with weight-loss products, but are also
effective for hair salons; home-improvement services; makeovers; etc. 14.
Story: Tell an exciting tale about the product and the people who use it
15. Quiz Ad: Written in the form of a quiz (fill in the blanks; multiple
choice; true/false) to determine if the reader is a good prospect for your brand Need
help breathing new life into
your tired, old campaign?
Contact The Turtles
today. Need help breathing new life into your tired, old campaign?
Contact
the Turtles TODAY and shake it up.
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