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DRIVING PROSPECTS AWAY?
If you want to send potential clients running, pepper
your Web site with errors. Go to any given Web site, and you're bound to
find errors: spelling mistakes, grammatical gaffes, punctuation blunders, and
poor sentence structure. And that doesn't even begin to cover voice, tone, and
word choice—all those things that give your site its personality and make
it fun, interesting, and enjoyable to read. Below is an example of a homepage
we Turtles stumbled across recently. This site represents an upscale real estate
firm that caters to affluent, well-educated clients in prosperous communities.
In one short paragraph, we found 10 mistakes. Is this the image a supposedly
sophisticated firm—or any company for that matter—should be projecting?
No. Whether you're selling pooper scoopers or posh mansions, your site should,
at the very least, showcase impeccable spelling and grammar. And if spelling and
grammar aren't your forte, find a good editor who can review and polish your copy. Where's
Waldo? See if you can find the mistakes.
We've changed incriminating details
but have left the errors intact. Can you find all 10 of them? If you get stuck,
there's an answer key on the next page, along with an explanation of which rules
were broken. Good luck! Welcome to Mountain View
Real Estate
Offering a superior level of knowledgeable, professional real
estate services to superior clients in the Mountain View area. A marriage of cutting
edge technology and good old fashioned pavement pounding. Seller's soon learn
to sit back and relax as our professional staff goes to work to provide the best
visability platform for all our properties. Buyer's enjoy our immediate response
to their inquiries, whether by phone or email. We have all the updated listings
ready to send out, and can even alert you to listings as soon as they come on
the market. We truly hope that you become one of our many friends that started
as clients. Click here
to see if you caught all 10 errors. Need help writing or editing your
marketing materials?
Contact
the Turtles TODAY and to ensure it's written right.
Or,
visit our Web
site to learn more about us and our services. | 