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21 WAYS TO BEAT THE SUMMER
MELTDOWN
Don't take the slow "scary season"
lying down. There are scores of things you can do now to keep your momentum going
and ensure that clients and prospects are talking about you. Here are 21 ways
to get some buzz: 1. Start an e-zine
2. Send out a press
release (good PR opportunities include: milestone anniversary; new employee;
launch of new product or service; charity/fundraising affiliation)
3. Sponsor
a sports team or a local sporting event, like a running race, triathlon, Little
League team, etc. (find races in New Jersey and other states at www.runningintheusa.com/RacesByState.asp?State=NJ)
4. Participate in a sporting event as a company and promote it through
your e-zine, inviting others to join in
5. Throw a party at your office,
on the beach, in a restaurant on a boat, by the pool ... and invite your favorite
clients and top prospects
6. Rewrite your Web site copy to make it search-engine
optimized (find keywords at www.wordtracker.com or www.KeywordDiscovery.com)
7. Reach out (by phone, e-mail, or snail mail) to former clients and let
them know you're thinking of them
8. Launch a customer-retention program
9. Join a new business or networking group
10. Volunteer to speak at
an upcoming business/networking meeting
11. Launch a witty direct-mail
campaign
12. Create a special, limited-time-only product or promotion
just for the summer months
13. Zero in on a specific neighborhood or
niche market and promote, promote, promote
14. Launch a referral program
with a summer theme
15. Exhibit at specialty shows and promote a special
product/service
16. Launch a strategic-partnership program by reaching
out to professionals (even competitors) who can refer you business, and vice versa;
brainstorm ways to help each other
17. Punch up your identity and bring
your company fresh energy and momentum, and promote it with vigor
18. Run
a contest, drawing, or challenge for the summer; dare your clients to do
something different by doing something different yourself
19. Start a blog
(sign up for free blogs at www.blogger.com, http://wordpress.com, and www.livejournal.com)
20. Craft a short how-to or tips booklet and offer it as a free download
off your Web site
21. Submit an article to the media for publication
... or hunt for the best high-traffic Web sites and article-directory sites for
posting (check out www.articlecentral.com, www.goarticles.com, and www.articlecity.com/article_submission.shtml) Download
these tips in a printable, action-plan format. Rather sit on
the beach with a good book and cold Corona? Contact
the Turtles to implement any of these (or other) marketing ideas that will keep
you top of mind and busy this summer.
Or, visit our Web
site to learn more about us and our services. | 