A mission statement is a brief summary of who you are, what you do and who your customers are. It not only helps your organization stay on track, but it should also convey the essence of your business to the public, be it an investor, business partner or potential client.

Here are a few examples:
“To offer the fast-food customer food prepared in the same high-quality manner worldwide, tasty and reasonably priced, delivered in a consistent, low-key décor and friendly atmosphere.” –-McDonald’s

“To offer all of the fine customers in our territories all of their household needs in a manner in which they continue to think of us fondly.” –-Wal-Mart

“To provide economy- and quality-minded travelers with a premier, moderately priced lodging facility which is consistently perceived as clean, comfortable, well maintained and attractive, staffed by friendly, attentive and efficient people.”

“To equip businesses with unique, high-quality and reasonably priced marketing tools that give them maximum exposure and recognition in their target market…delivered via prompt, professional, friendly service that’s guaranteed to please.”–-Flying Turtle Marketing

If you don’t have a mission statement, write one today. Then put it in print and share it with your employees, clients and business associates. Stymied? Get your marketing professional to give you a hand.