Get under their noses…

It’s no secret that people read what’s in front of them—especially when it’s short, snappy and graphically appealing. So why not take advantage of a captive audience and splash your company name across a “moving billboard,” like a t-shirt, jacket or sweatshirt? Put pertinent information on the front and back to catch readers coming and going.

Also important is a memorable catch phrase. For example—because Flying Turtle Marketing helps businesses get exposure in the marketplace, we created a t-shirt for a local running race that says “Expose Yourself” on the front. As you can imagine, that slogan got lots of attention, and quite a few smiles! The back says, “Finish First with Team Flying Turtle, Your One-Stop Marketing Resource,” and lists our phone number and web address. Readers learn everything they need to know at a glance, including how to reach us.

So grab attention wherever you go by creating wearable items with a great design and unforgettable slogan. Then recruit as many bodies as you can (friends, family members, employees, clients, etc.) to be your human billboards. It’s fun, inexpensive advertising!