Are you CONSISTENTLY working to attract new clients? Often, people end up doing a little bit of this and a little bit of that, with no cohesiveness between the “this’s” and the “that’s.” Consider another plan of attack: saturation.

With this approach, you decide WHO you want to reach, HOW you want to reach them and WHEN you’ll go after them. Start with 10 marketing weapons – make sure they’re all branded – and work up from there. Remember, you MUST define who your target market is first.

Let’s say you’re a photographer who does baby/child and family portraits. A saturation campaign might look like this:

Goal: I want to secure 12 new clients over the next six months.

Target: Women between the ages of 25 and 54, with children, and a household income of $150,000+.

Saturation Plan:

1. Each month, place brochures in obstetricians’ offices where expectant mothers will see them
2. Place brochures in daycare centers in more affluent neighborhoods
3. Promote your business at three top art shows
4. Write a monthly column for a local parents’ newsletter or magazine
5. Contact local radio stations and request to be a guest on a talk show
6. Develop strategic alliances with people and businesses that complement you, such as picture-framing galleries and scrapbooking professionals
7. Buy one ad in a magazine or newspaper
8. Conduct a free seminar at your local library or bookstore
9. Arrange to display your photography at a local gallery, library or coffee house
10. Teach a photography class at your local college or continuing-education center